How we change what others think, feel, believe and do

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Welcome to, the largest site in the world on all aspects of how we change what others think, believe, feel and do. There are already around 7000 pages here, all free and with much more to come!

NEW: The Settings page (also in menu) switches (or do it here) between computer (multi-column) and mobile formats, and between Small, Medium or Large fonts.

(Any problems, please contact us).

Dave is now on LinkedIn with groups Changing Minds and Social Influence.


Recent Changes


Added Dianetic Energy Levels to Emotions. Added Four Ways of Simplifying Work to Articles About Change. Added Attention in Conversation to Attention. Added The Need to Learn to Needs. Added Movement and Rest to The Six Secret Teachings in Warfare. Added Why the Story of Your Job Becomes the Story of Your Life and "Sounds Like You have a Great Company. Now if Only I Could Understand What You Do" to Guest articles. Added An American Christmas in Britain to Blog!


Added Altercasting to More persuasion methods. Added Milieu Control to Propaganda. Added Color and Attention to Attention. Added For Help to Needs. Added Approaching the Border to The Six Secret Teachings in Warfare. Added Three Big Mistakes That Ruin Good Projects and Think and Reach 'Outside the Box' to Guest articles. Added Get famous -- do yourself an index to Blog!


Added Four Persuasion Styles to Overall Persuasion Methods. Added The Experience of Emotion in the Body to Emotions. Added Evolution and Attention to Attention. Added The Need to Help to Needs. Added Planning for the Army to The Six Secret Teachings in Warfare. Added Three Ways to Keep the Quest for the Best from Shortchanging Happiness and What, exactly, is a Relationship Manager? to Guest articles. Added No Pies in the Truck to Blog!


Added Emotions Analytics Types to Evolution. Added Chronic Stress to Stress. Added Delayed Ending to Attention. Added Equality to Needs. Added Certain Escape to The Six Secret Teachings in Warfare. Added How to Leverage Intuition in Decision-making and The Importance of Brainstorming to Guest articles. Added Discount or money? to Blog!

Full update history on the Changes page >>>.


And now you can visit our sister site,, for creative learning, tools and quotes. And for business improvement, see the Quality Tools site and Improvement Encyclopedia. There's now well over 8500 pages of free and useful knowledge across all our sites.


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