How we change what others think, feel, believe and do

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Welcome to, the largest site in the world on all aspects of how we change what others think, believe, feel and do. There are already around 7000 pages here, all free and with much more to come!

NEW: The Settings page (also in menu) switches (or do it here) between computer (multi-column) and mobile formats, and between Small, Medium or Large fonts.

(Any problems, please contact us).

Dave is now on LinkedIn with groups Changing Minds and Social Influence.


Recent Changes


Added Acute Stress to Stress. Added In-game Purchase to Games Articles. Added Interruption and Attention to Attention. Added Contentment to Needs. Added Urgent Battles to The Six Secret Teachings in Warfare. Added How Sales, Marketing and Social Can Facilitate the Decision Path and What Does your Internal Talk Track Reveal About You? to Guest articles. Added Good, evil and ipsum lorem to Blog!


Added Relationship Marketing to Marketing Strategy. Added Three As of Simple Persuasion to Articles on Persuasion. Added Future Reward to Attention. Added The Need for Attention to Needs. Added Three Deployments to The Six Secret Teachings in Warfare. Added The Real Reason Monster’s CEO Lost His Job and Is your company creative or innovative? to Guest articles. Added The good guys and the bad guys: birds of a feather? to Blog!


Added Believe You Can to How to Increase Your Willpower. Added The Trustee's Choice to Trust. Added Prod Their Motivators to Attention. Added The Need to Be Right to Needs. Added The Army's Equipment to The Six Secret Teachings in Warfare. Added The Table of Brotherhood Actually Happened At a Burger Joint and Help Buyers Buy: Facilitate The Buy Path, Then Sell to Guest articles. Added Over-believing, closure and the dangers of visualization to Blog!


Added Walk Jauntily to Ways to Happiness. Added The Herman-Chomsky Propaganda Model to Propaganda. Added Attention and Emotion to Attention. Added Achievement to Needs. Added Agricultural Implements to The Six Secret Teachings in Warfare. Added Why the “My Job is Harder” Fight isn’t a Battle You Want to Win and The Evolution of Sales Part 6 to Guest articles. Added I have studied myself cynical to Blog!

Full update history on the Changes page >>>.


And now you can visit our sister site,, for creative learning, tools and quotes. And for business improvement, see the Quality Tools site and Improvement Encyclopedia. There's now well over 8500 pages of free and useful knowledge across all our sites.


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