How we change what others think, feel, believe and do

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Welcome to, the largest site in the world on all aspects of how we change what others think, believe, feel and do. There are already around 7000 pages here, all free and with much more to come!

NEW: The Settings page (also in menu or do it here) switches between computer (multi-column) and mobile formats, and also between Small, Medium or Large fonts.

Here's the main site RSS and the RSS for just the blog. Any problems, please contact us.

Dave is now on LinkedIn with groups Changing Minds and Social Influence.


Recent Changes


Added Look Good to How to Get a Bigger Tip. Added Blameless Conversation to Types of Conversation. Added Multi-brand Pricing to Pricing in Marketing. Added Six Dimensions of Well-Being to Needs. Added Equivalent Forces to The Six Secret Teachings in Warfare. Added Why Your Backstory Matters: The case of the boring accountant and Boredom: A Route To Creativity to Guest articles. Added Haydn's musical persuasion to Blog! Added Review: Aurora: Volume 1 (All Worlds Unseen), by N.W. Twyford to Book reviews.


Added Authentic Conversation to Types of Conversation. Added Eleri's Rules for Teachers to Teaching articles. Added Market Pricing to Pricing in Marketing. Added Braybrooke's Needs to Needs. Added Teaching Combat to The Six Secret Teachings in Warfare. Added How Would a Five-Year-Old Evaluate Your Airtime? and We Don't Really Hear Each Other to Guest articles. Added Politics and Persuasion in the UK General Election to Blog!


Travelling - away.


Added Stress at Work to Stress. Added Loss-leader Pricing to Pricing in Marketing. Added Nussbaum's Ten Central Human Functional Capabilities to Needs. Added Selecting Warriors to The Six Secret Teachings in Warfare. Added Guilty Volunteer Please Put Your Hand Down and Do You Want to Sell? Or Have Someone Buy? (part 1) to Guest articles. Added Failure and success in small businesses to Blog!

Full update history on the Changes page >>>.


And now you can visit our sister site,, for creative learning, tools and quotes (including the free book How To Invent (Almost) Anything). And for business improvement, see the Quality Tools site, Improvement Encyclopedia and the free book (A Toolbook for Quality Improvement and Problem Solving). There's now well over 8500 pages of free and useful knowledge across all our sites.


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