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How we change what others think, feel, believe and do
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How we change what others think, feel, believe and do |
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Stakeholders in Change
Disciplines > Change Management > Stakeholders in Change
Stakeholders are people who have some form of interest in the change, whether they are the targets of the change, managers or other interested parties. A lack of stakeholder management is one of the key reasons why change projects fail, so understanding them and ensuring they are addressed in all plans and activities is a critical activity.
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