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Cognitive Evaluation Theory
Explanations > Theories > Cognitive Evaluation Theory Description | Example | So what? | See also | References
DescriptionWhen looking at task, we evaluate it in terms of how well it meets our needs to feel competent and in control. If we think we will be able to complete the task, we will be intrinsically motivated to complete the task, requiring no further external motivation. Cognitive Evaluation is occasionally also called Self-Perception Theory, although this confuses it with Bem's Self-Perception Theory. ExampleIf you tell me that I have to run for President, I will not exactly throw my heart into the job. If, however, you tell me how the local council is looking for someone like me, who wants to help in local schools, then I'll be there before you have finished the sentence! So what?When you ask someone to do something, if you want them to be motivated then ensure that it falls within their current level of competency. See alsoExpectancy Theory, Extrinsic Motivation, Intrinsic Motivation, Overjustification Effect References |
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