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Network Theory
Explanations > Theories > Network Theory Description | Example | So What? | See also | References
DescriptionOur brains tend to keep our memories in nodes, which it then connects with associated other memories. Nodes can be semantic (with straightforward meaning) or affective (with emotional meaning). Thus we may have a node for happiness, with which are associated all our happy memories. Nodes can also inhibit one another (a form or negative association). Thus when we are happy it is difficult to think of sad things, and vice versa. Network theory is also called Associative Network Theory, the Network Model and Network Theory of Affect. ExampleWhen I think of my birthday party, I also easily fall to thinking of my holiday, when I was equally happy. So what?To get and keep people in happy moods, elicit happy memories. To prevent a person falling into an undesirable mood, get them into the opposite mood. See alsoAvailability Heuristic, Mood-Congruent Judgment, Mood memory http://www.sci.sdsu.edu/CAL/greg/thesis/node26.html References|zk| |
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