Links to advertising information sites

Click on the web () symbol on the left to jump to the website. 

Click on the Action () symbol to get more useful information about the site. (Courtesy of Amazon and Alexa).

If you have any additional suggestions, please let us know.

Star ratings
	Brilliant--Best in class
	Excellent--significant stuff
	Good--mostly useful
	Ok--some bits useful
	Yuk--minimum stuff

	Various research resources on advertising from the University of Texas, including papers, slogans, an advertising dictionary, quotes and loads of links.

	'Advertising principles' site from Wharton professor Scott Armstrong. Excellent site that includes management of advertising, media selection and costing.

	Lots of advertising quotes from the University of Texas Advertising Department

	The Center for Interactive Advertising. Lots of good links.

	Adcritic.com is a very well designed site that shows current adverts.

	Historical site on 'The Emergence of Advertising in America, 1850-1920'. If you're into how it all started, this is an excellent site with thousands of images.

	Advertising Age. Magazine for advertisers. Always topical stuff, but not huge detail.

	A short article on Social Psychology and advertising. Also links to similar articles on fear, fun and pleasure, and vanity and egotism in advertising. Some academic references.

	'Psychological principles in advertising'. A few short articles with lots of pictures.

	'The Art of Persuasion'. A very short history of art in USA advertising.

	Banner-ad placement study (eg. best on the right by the scroll bar, where eyes go...).

	Big library of tips articles on web advertising and generally promoting your website, from NZer Len McGrane at NetGain.

	Adflip - massive database of print adverts from the 1940s through to today. Some available, but for most you have to buy membership.

	Advertising Education Foundation: Oodles of information about advertising. Their mission is 'to provide you with the best resource to advertising and related content on the web today'. Includes journal, videos, museum, games and more...

	More fun than education. An advertiser's nightmare: proofing errors that turn ads into bads.

	Lurzer's Archive: Excellent site with large searchable database of adverts.

	Emergence of Advertising in America. Over 9000 adverts from the early days.

	The Ad*Access Project at Duke. Over 7000 print adverts from 1911 and 1955. Good for students and seeing what persuaded your ancestors.

	Some interesting analysis of advertising and good subliminal examples. Activist style.

See also

Marketing links, PR links