Links to general persuasion information sites

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	Motivation Toolchest' - mostly aimed at helping teenagers, by Captain Bob West.

	Brian Clark's blog on persuasive writing. It's only been going since Jan-06, but is already stuff-full of excellent tips and techniques. A must for writers and useful for the rest of us too.

	'Healthy Influence'. Steve (of Primer fame) does version 2 and adds a blog too. Nice.

	'Steve's Primer of Practical Persuasion and Influence'. Fifteen good essays that hang together into a useful collection.

	Kevin Hogan's 'Laws of Persuasion' (reciprocity, contrast, friends, expectancy, association, consistency, scarcity). Strongly leveraged from Cialdini.

	Detail of Hugh Rank's 'intensify/downplay' persuasion model, which is particularly focused on helping teachers explain persuasion methods to children (so they can handle such as advertising, not so they can persuade better!).

	'The Nine Biggest Persuasion Mistakes'. Long page with useful tips. Cheesy language.

	Fair set of pages on 'Real secrets of coercive persuasion.' Sales and NLP based.

	Social Influence journal -- solid academic journal from Psychology Press about the deeper aspects of changing minds. New in 2006.

	A point of interest: Florence Nightingale was one of the early people to use statistics and graphical displays to persuade (and save many lives).

See also

Influence