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How we change what others think, feel, believe and do
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How we change what others think, feel, believe and do |
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Assumptive Adverb Opener
Techniques > Use of language > Persuasive language > Assumptive Adverb Opener Method | Example | Discussion | See also
MethodThere are two forms of this assumptive opening, which uses an adverb to make something trivially true:
Assumptive adverb openers you can use include:
There are two forms of this: ExampleObviously you need peace of mind, and this insurance product will give it to you. You're naturally unhappy because you're living with a fool. Of course it's expensive, but only the best is good enough. DiscussionAdverbs such as listed above trivialize the statement, effectively saying 'this is so obvious, only a fool would disagree. This assumptive suggestion puts the listener into a difficult position, where to contradict the statement is to tacitly admit stupidity. This also works to get agreement. Once the listener has agreed to the opener, they are more likely to agree to subsequent statements. Having effectively been prevented from saying 'no', they are effectively inhibited from disagreeing with the next statement. See alsoDouble bind questions, Assumption principle, Yes-set Close
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