Pronouns and possession

Techniques > Use of language > Parts of speech > Using pronouns> Pronouns and possession

Method | Example | Discussion | See also

Method

Use possessive pronouns to create connection between people, things and ideas.

Making something yours but not theirs may create envy.

Showing how something might be theirs in the future can create desire.

Example

The vase has been mine for a long time. It could be yours soon.

If it were yours, who would you show your vase first?

It's your idea now. How will make it theirs?

Discussion

The possessive pronoun shows ownership, which also creates connection -- this time between the person and another thing (perhaps which you are trying to sell!). Ownership gives a sense of control and satisfies avaricious needs.

Although possessive adjectives are not pronouns (they do not replace nouns), they are also worth considering at this time. When you talk about 'your' item, you are connecting the item to 'you'. Sales people will use this before the sale is completed in order to encourage the person to associate their identity with item being sold.